As mentioned earlier, people have used metal for packaging for a long time. In 1940, Europe and the United States began to sell beer in stainless steel cans, and the appearance of aluminum cans during the same period also became a leap in canning technology. In 1963, the pop-top can was invented in the United States. It inherited the design feature
1. Aluminum cans
As mentioned earlier, people have used metal for packaging for a long time. In 1940, Europe and the United States began to sell beer in stainless steel cans, and the appearance of aluminum cans during the same period also became a leap in canning technology. In 1963, the pop-top can was invented in the United States. It inherited the design features of the previous can-shaped design and designed a pop-up ring on the top. This is a revolution in the way of opening, which brings great convenience and enjoyment to people, so it is soon widely used. By 1980, the European and American markets basically adopted this aluminum can as the packaging form of beer and carbonated beverages. With the advancement of design and production technology, aluminum cans tend to be lighter, from the initial 60 grams to about 21 to 15 grams in 1970.
2. 'HEINZ'' Food Packaging
In 1860, Enri Heinz, who was only 16 years old, began to engage in packaging and sales. He sells mustard in glass jars that he grows in his Pennsylvania yard. By 1886, his own brand "HEINZ" ketchup had crossed the Atlantic and was sold in London, England.
In 1905, he set up the "HEINZ" food processing factory in London and started production. The packaging image of "HEINZ" is highly recognizable. Since the original packaging label was used in 1880, it has maintained the wedge-shaped graphic mark and basic layout design on its packaging until today. Together with the product itself, it has quickly become a "HEINZ" Work NZ" company's image, and become a world-renowned brand familiar to families around the world. The label at that time also marked the advertising slogan "57 varieties", but in fact there were not only 57 varieties, but only a few days in Enri Heinz's mind. Now, "HEINZ" products have reached more than 300 kinds. Its longevity is bound to be inseparable from the recognition and brand image established by its long-term consistent product image.
3. "TOBLERONE" CHOCOLATE PACKAGING
"TOBLERONE" is a world-renowned chocolate brand, which was born in a Swiss pastry-making family, and is very famous for its unique packaging design. As a successful chocolate brand, its intellectual property is not only the "TOBLERONE" trademark, but also its unique triangular packaging. The shape was inspired by the triangular shape of the summit of the snowy mountains in Switzerland. The packaging design of "TOBLERONE" has not changed much in terms of structure and design since 1908 until now, but with the increase of new products, the background color has been slightly adjusted to show the difference. Therefore, the success of its design lies in giving consumers a strong and lasting impression, which greatly reduces the advertising costs of new products, and it can win the market with the help of its brand's own charm. According to a survey in the United Kingdom, 94% of consumers know that it is a "TOBLERONE" product just by the triangular shape of the package.
4. Spray pressure tank
Spray pressure technology was invented in Norway in 1929, and applied to packaging technology in 1940 with success in the US market. Its advantage lies in its user-friendly design, which highlights the convenience of use. It can spray the liquid evenly in the mist, and the direction and pressure are easy to control. The principle of spray pressure cans is to use air pressure to force the contents out of the valve. After World War II, it was widely used as a new packaging technology, from air fresheners to oxygen inhalers for asthma, from hair spray to insecticides, spray paints, furniture polishes and more. The spray pressure tank is mainly made of metal. 75% of the US market is made of iron. In Europe, aluminum is preferred because aluminum has good stretchability and is easy to process into any shape. Now, the UK alone has an annual production of 1.5 billion. With the maturity of plastic materials and composite materials technology, spray cans have gradually begun to use these more economical materials.
5. "Coca-Cola" glass bottle
The glass bottle of Coca-Cola is well known around the world for its graceful curvilinear form. Early Coca-Cola packaging was plagued by constant easy counterfeiting. In 1900, the company was determined to redesign the styling, but there has been no satisfactory solution. In the company's creative concept record in 1913, it was written: "The bottle of Coca-Cola must be recognizable by the touch of the hand even in the dark. Even if the instrument only sees a part of the bottle during the day, it will Let people know right away that this is a Coca-Cola bottle." Based on this design concept, a bottle shape with a graceful curve was designed. The 192ml glass bottle with this shape is still used all over the world until today. It is not only beautiful in shape, but also has a strong psychological effect on consumers. The Coca-Cola Company has conducted a large-scale survey, and many consumers believe that it is because of this glass bottle that people feel that this drink has an excellent taste.
I once heard a saying that the formula of Coca-Cola is a highly confidential business secret that cannot be disclosed. However, I later learned that the formula of Coca-Cola has not yet applied for a patent, because the proportion of the formula is not easy to apply for protection. For example, the formula of Coca-Cola contains 1% caffeine, if others add 1.1%, it should not be considered infringement, because the ratio is different, but in fact the taste has not changed. In fact, the most important thing for Coca-Cola is not the formula. Coca-Cola is now produced all over the world, and the formula is easy to get. The key problem is that other people's beverages produced by the same formula cannot be sold as long as they are not called Coca-Cola. This is the power of brand image.
6. "KIWI" shoe polish packaging
The packaging design of "KIWI" shoe polish began in 1906, and it has become a world-famous packaging with its red and white lines and the logo image of a wingless bird. This product is now sold in more than 130 countries. In the 19th century, the high-end, well-to-do class wanted to keep their clothes neat and spotless at all times, so portable shoe polish was born. In the 20th century, its manufacturing method has been continuously improved, making it more convenient to open and use the packaging. During the First World War, "KIWI" shoe polish achieved sales success and became a must-have for military officers. By World War II, officers still loved using KIWI shoe polish. After the war, the retired soldiers still kept the habit of using "KIWI" shoe polish, so this product gradually became a product for the common people, and it has been handed down to this day. The successful design of "KIWI" shoe polish is due to the unparalleled convenience of use and carrying, and the color combination in the design and the long-established brand reputation of the "wingless bird" logo. These two points are the key to successful packaging design.
7. Design of triangular carton (tetrahedral carton)
The triangular cone-shaped carton first originated from the cheese packaging produced in Sweden in September 1952, and was later used as the packaging of milk and was quickly applied. The researchers found that the cardboard with polyethylene film added to the synthetic material has a strong sealing and sterilization effect, which makes it possible to prolong the shelf life of the sterilized liquid. In terms of shape design, this kind of packaging adopts the design concept of saving packaging materials to the maximum extent, making the shape simple and unique. No matter which side it has four sides to place, the packaging will be in the most stable and optimal position. stress state. This is not available in other packaging forms, making it one of the most successful designs in the history of packaging design. About 46 billion liters of liquid are now stored and sold in 78 billion of these boxes each year.
8. Paper egg carton packaging
The prototype of paper egg carton packaging was designed around 1930, using cheap pulp as a raw material, and has been the dominant form of egg packaging ever since. Around 1950, the popularity of plastic material packaging put paper boxes under threat. However, due to the enhancement of public awareness of environmental protection, plastic products will emit harmful gases in the process of manufacturing, recycling, and processing, and waste will cause environmental damage. Therefore, paper packaging boxes still exist today, and the scope of application is gradually expanding. In the future, all plastic packaging boxes may be withdrawn from the market, but paper boxes will still be prosperous. Pulp can be made from recycled paper at low cost and is an environmentally friendly material. The unique texture of the egg carton packaging is organically combined with the shape of the egg, giving people a friendly visual impression and hand feeling, which are the typical features that make the carton packaging a pollution-free packaging and an affinity packaging.
In the development process of packaging design, there are many excellent packaging design products that condense human wisdom, too many to mention. They are all the shining points of packaging design as a cultural phenomenon and worthy of evaluation. They not only open up the development of packaging design It has opened up a new world and provided a model of learning for those engaged in packaging design. With the progress of human beings, packaging design products that condense human civilization will continue to emerge.
